Copy

Along with producing long-form editorial pieces, at Etsy I also created complementary content for email campaigns, on-site Editors’ Picks pages, and a range of other marketing channels. In this track of work my key responsibilities included not only copywriting, but also developing impact campaign content strategy, managing an intensive seller scouting, vetting, and interviewing process, and designing integrated landing page experiences.

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Selected Work

Subject: This pottery speaks volumes
Campaign: AAPI Heritage Month

Subject: Unwind with us
Campaign: Star Seller editorial spotlight

Subject: You’ve gotta see these
Campaign: Editorial newsletter

Subject: Dial up the “you” vibes
Campaign: Seller Spotlight editorial feature

Subject: It’s written in the stars
Campaign: Editorial newsletter

Subject: Operation treat yourself
Campaign: Seller Spotlight editorial feature

Subject: Maximum fun inside
Campaign: Trend spotlight

Subject: Get ready to wow
Campaign: Holiday

Subject: Your wanderlust wishlist
Campaign: Seller spotlight editorial roundup

Subject: Pursue you time
Campaign: Editorial newsletter

Subject: Naturally the best
Campaign: Best of social

Subject: Pastels for every purpose
Campaign: Trend spotlight

Subject: Create your happy place
Campaign: Star Seller editorial spotlight

Subject: Art meets craft
Campaign: International Women’s Day

Subject: Shop small. Buy from Black-owned shops.
Campaign: Black History Month

Subject: Finesse those furnishings
Campaign: Editorial newsletter

Subject: Open for warm fuzzies
Campaign: Editorial newsletter

Subject: It’s all gravy
Campaign: Holiday

Subject: Popular for a good reason
Campaign: Best of social

Subject: Countdown to cozy
Campaign: Editorial newsletter

Subject: We do small differently
Campaign: Impact and small business

Subject: Deck the halls Etsy-style
Campaign: Editorial newsletter

Subject: Accessorize with the 🌎 in mind
Campaign: Impact and sustainability

Subject: Grab the 🧶, it’s DIY time
Campaign: Editorial newsletter

Subject: History. Heritage. Heart.
Campaign: Hispanic Heritage Month

Subject: Meet some Star Sellers
Campaign: Star Seller editorial spotlight

Subject: Bye for now, summer
Campaign: Editorial newsletter

Subject: Thanks, I made it myself
Campaign: Easy home updates

Subject: Looking to escape?
Campaign: Editorial newsletter

Subject: Put your money where your rainbow is
Campaign: Pride Month

Subject: Cute kitten alert 🚨
Campaign: Editorial newsletter

Subject: Vessels of special
Campaign: AAPI Heritage Month

Subject: Personalized and ⭐⭐⭐⭐⭐
Campaign: Mother’s Day

Subject: What Mom really wants
Campaign: Mother’s Day

Subject: Rekindle your creativity
Campaign: Star Seller editorial spotlight

Subject: Make it you-nique
Campaign: Editorial newsletter