Copy
Along with producing long-form editorial pieces, at Etsy I also created complementary content for email campaigns, on-site Editors’ Picks pages, and a range of other marketing channels. In this track of work my key responsibilities included not only copywriting, but also developing impact campaign content strategy, managing an intensive seller scouting, vetting, and interviewing process, and designing integrated landing page experiences.
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Selected Work
Subject: This pottery speaks volumes
Campaign: AAPI Heritage Month
Subject: Unwind with us
Campaign: Star Seller editorial spotlight
Subject: You’ve gotta see these
Campaign: Editorial newsletter
Subject: Dial up the “you” vibes
Campaign: Seller Spotlight editorial feature
Subject: It’s written in the stars
Campaign: Editorial newsletter
Subject: Operation treat yourself
Campaign: Seller Spotlight editorial feature
Subject: Maximum fun inside
Campaign: Trend spotlight
Subject: Get ready to wow
Campaign: Holiday
Subject: Your wanderlust wishlist
Campaign: Seller spotlight editorial roundup
Subject: Pursue you time
Campaign: Editorial newsletter
Subject: Naturally the best
Campaign: Best of social
Subject: Pastels for every purpose
Campaign: Trend spotlight
Subject: Create your happy place
Campaign: Star Seller editorial spotlight
Subject: Art meets craft
Campaign: International Women’s Day
Subject: Shop small. Buy from Black-owned shops.
Campaign: Black History Month
Subject: Finesse those furnishings
Campaign: Editorial newsletter
Subject: Open for warm fuzzies
Campaign: Editorial newsletter
Subject: It’s all gravy
Campaign: Holiday
Subject: Popular for a good reason
Campaign: Best of social
Subject: Countdown to cozy
Campaign: Editorial newsletter
Subject: We do small differently
Campaign: Impact and small business
Subject: Deck the halls Etsy-style
Campaign: Editorial newsletter
Subject: Accessorize with the 🌎 in mind
Campaign: Impact and sustainability
Subject: Grab the 🧶, it’s DIY time
Campaign: Editorial newsletter
Subject: History. Heritage. Heart.
Campaign: Hispanic Heritage Month
Subject: Meet some Star Sellers
Campaign: Star Seller editorial spotlight
Subject: Bye for now, summer
Campaign: Editorial newsletter
Subject: Thanks, I made it myself
Campaign: Easy home updates
Subject: Looking to escape?
Campaign: Editorial newsletter
Subject: Put your money where your rainbow is
Campaign: Pride Month
Subject: Cute kitten alert 🚨
Campaign: Editorial newsletter
Subject: Vessels of special
Campaign: AAPI Heritage Month
Subject: Personalized and ⭐⭐⭐⭐⭐
Campaign: Mother’s Day
Subject: What Mom really wants
Campaign: Mother’s Day
Subject: Rekindle your creativity
Campaign: Star Seller editorial spotlight
Subject: Make it you-nique
Campaign: Editorial newsletter