Editorial

As a senior editor at Etsy I led content strategy for the Etsy Blog. Whether producing a series spotlighting standout makers, editing a beautifully curated gift guide, or writing a splashy piece about a limited edition celebrity collection, my job was to engage prospective buyers with inspiring stories of human creativity, and compel them to shop all the unique products Etsy has to offer from a place of joy and intention.

These stories make up the heart and soul of Etsy’s brand identity, and have reappeared across marketing channels everywhere from on-site within the product experience to social posts, emails, and national ad campaigns. 

Click to read the full clip

Selected Work

9 Exceptional Dishware Shops for Setting Your Dream Table

Photo credit: Barton Croft via Etsy.

Creative Date Night Activities to Try at Home


Photo credit: Cate Paper Co. via Etsy

7 Incredible LGBTQIA+ Makers to Know


Photo credit: If Pencils Could Talk via Etsy.

Wall Decor Ideas Straight From the Experts


Photo credit: Candice Luter via Etsy.

‘90s Fashion: Your Ultimate Get-the-Look Guide


Photo credit: Better Stay Together via Etsy.

Spring Style Refresh: Give Your Wardrobe a Glow-Up


Photo credit: Mawoolisa via Etsy.

Creative Birthday Gift Ideas for Every Zodiac Sign


Photo credit: Jill Makes via Etsy.

9 Obsession-Worthy Fall Crafts


Photo credit: Felted Sky via Etsy.

Eco-Friendly Everyday Essentials From WAAM Industries

Photo credit: WAAM Industries via Etsy.

Statement Jewelry for Nature Lovers From Mai Solorzano

Photo credit: Mai Solorzano via Etsy.

10 Little Reasons to be Thankful This Year


Photo credit: Hereafter via Etsy.

How to Create a Natural Oasis at Home


Photo credit: Ceramic Sense via Etsy.

Ultra-Romantic Wedding Dresses From Wardrobe by Dulcinea

Photo credit: Wardrobe by Dulcinea via Etsy.

40 Standout Shops to Bookmark for Your Wedding


Photo credit: Ryan Liebe for The Letter Loft via Etsy.

Handcrafted Statement Jewelry From Lingua Nigra


Photo credit: Lingua Nigra via Etsy.

Elegant Spring Statement Earrings From Tidy Clutterings

Photo credit: Tidy Clutterings via Etsy.

Build Your Dream Registry With These 40 Essential Shops

Photo credit: Convivial Production via Etsy.

Hand-Stamped Pieces With Personality From Soremi Jewellery

Photo credit: Soremi Jewellery via Etsy.

Elevated Stained-Glass Suncatchers From Elena Zaycman

Photo credit: Elena Zaycman via Etsy.

10 Little Treasures We Love, on Sale Now for Labor Day


Photo credit: Felted Sky via Etsy.

26 Bridesmaid Gifts That Will Surprise and Delight Them

Photo credit: Caitlin Minimalist via Etsy.

Cheerful, Gift-Worthy Textiles From Softer and Wild


Photo credit: Softer and Wild via Etsy.

How 6 Creative Moms are Making the Most of Mother’s Day

Photo credit: Clay by Dannah via Etsy.

Unique Home Decor Finds for Every Astrological Sign


Photo credit: Mrs Biscuit Art via Etsy.

7 Wedding Trends to Fall for in 2020

Photo credit: Jordan de Ruiter via Etsy.

Curated Gemstone Jewelry from KK Vintage Collection


Photo credit: KK Vintage Collection via Etsy.

4 Father of the Bride Gifts to Make Dad Cry

Photo credit: Sew Happy Girls via Etsy.

Romantic Wedding Dresses From Sumarokova Atelier


Photo credit: Sumarokova Atelier via Etsy.

Holiday Decor That Keeps it Simple


Photo credit: Kitch Studios via Etsy.

Raw Crystal Gemstone Jewelry From HAWKHOUSE


Photo credit: HAWKHOUSE via Etsy.

Eco-Friendly Lighting From Crea-Re Design

Photo credit: Crea-Re Design via Etsy.